As if life as a B2B marketing professional is not hard enough in times of often stagnant or shrinking budgets, recent research by SmartInsights revealed 50 percent of marketers have no clearly defined digital marketing strategy for 2015.
The main reasons, according to the study, include lack of investment to measure Return of Investment (ROI), insufficient time for planning as well as lack of funding for paid media. No real surprises there. What grabbed my attention is that content creation didn’t even feature on this list.
